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    12
    Mar
    2012
    4:41pm, EDT

    A royal rebranding, spurred by the Queen's grandchildren

    The Whitechapel bell foundry, makers of Big Ben and the Liberty Bell, are also casting bells for the Queen's jubilee. NBC's Keir Simmons reports.

    By Keir Simmons
    NBC News

    Follow @keirsimmonsITV

    Dancing, smiling, hugging his way into people’s hearts, Prince Harry’s recently wrapped tour of the Caribbean and Brazil is widely seen as a great success. But it was more than that.

    Speaking with reporters yesterday, the Prince spoke about his laid-back style. It enables him to connect with people, he said. Truly, he is his mother’s heir.                                                          

    “You can’t sit with a stiff upper lip, with crossed arms, and not get involved,” Prince Harry said. “I’ve never taken myself too seriously.”

    His comments are revealing because they show that he is aware of the impression he his making -- he isn’t simply relaxing.

    “I’ve had an amazing time on behalf of my grandmother," he said. "Hopefully everyone is happy.”

    Watch the story tonight on "NBC Nightly News."

    This is no frivolous young man. He has thought hard about his image. For the last few years, Prince Harry, his older brother Prince William and the Duchess of Cambridge (the former Kate Middleton), have been changing the way we view the Royal Family. You might call it a royal rebranding. And it’s working. Even the Queen, still deeply traditional, is now described again as fashionable. 

    This year Britain itself is hoping to pull off the same trick. The UK will look to its oldest family to help the entire country put on a new face. With the Queen’s Diamond Jubilee in June, and the Olympics in July and August, it’s going to be a marathon celebration.

    Like the young royals, the country will try to appear both traditional and modern, to show off its history without seeming old fashioned: to display all its pomp and ceremony, without being pompous. Britain will want to say to America’s tourists, ‘Come visit!’ while telling American firms, ‘Let’s do business.’

    The summer festivities will start in June with a flotilla of 1,000 vessels carrying the Queen down the Thames, opening the Jubilee. Great Britain knows how to put on a good show.  But in the months that follow, it must ensure everything is well organized. It needs to prove that it won’t sink under the weight of a big event like the Olympics.

    An Olympics that will cost $17 billion. In these tough times, two out of three British people say is not worth it, according to the polling organization YouGov.

    Perhaps that’s understandable. The British are a naturally skeptical people. We look across the pond with envy at America’s enthusiasm. But secretly, underneath the stiff upper lip, every British heart is hoping that the country does itself proud this year.

    And Britain can look to its royal family to see how an old institution can make itself new again. Prince Harry, Prince William and Kate Middleton have shown the way. Their message is that the country can reclaim a place it has held many times before, at the center of the world stage this summer.  

     

    48 comments

    Diana would certainly be proud of both of her sons.

    Show more
    Explore related topics: olympics, london, queen, prince-william, featured, prince-harry, jubilee
  • 6
    Feb
    2012
    10:07am, EST

    In pictures: Queen Elizabeth II marks 60 years on the throne

    Jane Bown / Camera Press

    The Queen's 80th birthday portrait, taken in February 2006, is one of 60 photographs included in an exhibition at Windsor Castle's Drawings Gallery to celebrate The Queen's Diamond Jubilee.

    LONDON – It has been 60 years to the day since Britain was shocked by the bulletins: The King is dead; long live the Queen! 

    The 25-year-old Princess Elizabeth was on tour in Kenya when she became queen on Feb. 6, 1952, following the death of her father, King George VI. She was informed by her husband, Prince Philip, as they walked in a garden at the Treetops hotel—after the news had been broadcast to the world.

    Matt Dunham / AP

    Members of The Kings Troop Royal Horse Artillery are seen through the smoke of their firing during a 41 Gun Salute to mark the official start of Queen Elizabeth II's Diamond Jubilee in Hyde Park, London, on Feb. 6, 2012.

    A storm delayed the queen's departure from Kenya until midnight. Then, there was an unscheduled stop in North Africa to get a black mourning dress aboard. She arrived in London in the fading light of the following day, where she was welcomed by then Prime Minister Winston Churchill. 

    Sixty years on, Queen Elizabeth II promised on Monday to "dedicate myself anew to your service." 

    "I hope also that this Jubilee year will be a time to give thanks for the great advances that have been made since 1952 and to look forward to the future with clear head and warm heart," she wrote to her subjects in a message.

    The queen is now the second longest-serving monarch in British history after Queen Victoria, who reigned from 1837 to 1901.

    To mark the jubilee Windsor Castle is holding an exhibition, The Queen: 60 Photographs for 60 Years.

    Jane Roberts of the Royal Library, who helped to put together the exhibit, told NBC News that the pictures "encapsulate the character of the Queen, her life, her extraordinary duty continuing through the 60 years she has been on the throne, her commitment to her family at all times, her love of life and all sorts of different aspects of official and private duties."

    -- The Associated Press and Reuters contributed to this report

    UPPA / Photoshot

    The Queen returns to Buckingham Palace after the Coronation, June 2, 1953.

    The Royal Collection

    The Queen with the Duke of Edinburgh and their children (from left) Prince Charles, Prince Andrew and Princess Anne. March 1960.

    The Belfast Telegraph

    The Queen visits Belfast, Aug. 8, 1961.

    John Scott / Alpha Press

    The Queen and The Duke of Edinburgh watching competitors at the Badminton Horse Trials, April 20, 1968.

    The Telegraph

    The Queen with Prince and Princess Michael of Kent at Epsom watching as Kahyasi wins the Derby, June 1, 1988.

    Polly Borland / Camera Press

    The Queen in 2001.

    Slideshow: Life of a queen

    Kirsty Wigglesworth / Pool via AP

    View images from the extraordinary life of Queen Elizabeth II.

    Launch slideshow

    NBC's Keir Simmons looks at the Queen's legacy and enduring popularity among her subjects.

    Follow @msnbc_pictures

    5 comments

    Royalty with no power, that rules nothing and no one,,,not since Winston Churchill,, and the Limeys have to support all of it.

    Show more
    Explore related topics: britain, royals, queen-elizabeth, united-kingdom, world-news, featured, royal-family, jubilee

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