By Andrew K. Franklin, NBC News
In the summer of 1959, an out of work 20-year old college student with dreams of being a reporter knocked on the door of CBS News. His name was Jeff Gralnick, and he was hired that day as a desk assistant – a copy boy. It was the beginning of one of the most accomplished and wide-ranging careers in the history of broadcast journalism – a career that spanned much of the history of television news itself, and ended only with his death Monday night, May 9, at the age of 72.
Jeff Gralnick played a major role at the news divisions of CBS, ABC, NBC. He was one of the first producers on 60 Minutes, and served as Executive Producer of both ABC’s World News Tonight and NBC’s Nightly News. He worked with many of the best-known and most respected figures in the business, including Mike Wallace, Walter Cronkite, Dan Rather, Peter Jennings, Barbara Walters, Tom Brokaw and Brian Williams. And he was at the center of some of the biggest news stories of our time: Vietnam; the Kennedy assassination, the space race, the Gulf war, and countless political conventions, presidential campaigns, debates and election nights.
He saw the transformation of television news from black and white filmed reports on 15-minute evening newscasts to the global reach of satellites and the Internet and the spread of instant global communication. It was a revolution he not only witnessed first-hand, but helped bring about, remaining on its leading edge for more than half a century.
For all his accomplishments, Jeff’s most lasting legacy may be the countless people he mentored over the years – he’d prefer to say helped – who are employed throughout the industry to this day. He was a remarkable teacher – tough and demanding, but eager to share his hard-won experience. He expected the best of those he worked with, and usually got it, because it was evident to everyone that he also demanded the best of himself. He was a fierce competitor, and an intense and memorable character, known and admired for his professionalism and integrity. In a business full of people who love to tell stories, there may be more stories told about him than anyone else.
Jeff Gralnick was born in Brooklyn, New York on April 3, 1939. He once said he wanted to be a cowboy when he grew up, but his true calling was journalism. He was the sports editor of his high school and college newspapers, and as a teenager he got a job working as a copy boy and starting writer for the International News Service. When INS merged with United Press in 1958, Gralnick found himself out of a job – until a neighbor came to the rescue. John Horn was a television critic for the Herald Tribune. Horn lived down the street from the Gralnicks, and told Jeff’s father that he’d heard about an opening at CBS News.
Gralnick got the job, becoming a desk assistant on Douglas Edwards with the News, the forerunner to the CBS Evening News. The executive producer at the time was Don Hewitt, who later created 60 Minutes. Jeff went on to become a writer – a skill that served him throughout his career – working with Harry Reasoner and then Walter Cronkite. He worked on the CBS News assignment desk, and he was running that desk on the November day in 1963 when John F. Kennedy was killed.
He became special events producer for CBS News, handling coverage of space launches, political conventions and presidential elections – and meeting his future wife Beth, a CBS colleague. He went to Vietnam in 1968, at the height of the war there, covering the Tet Offensive and the battle for Khe Sanh as an on-air reporter. He came back to join the fledgling 60 Minutes and reunite with his old boss Don Hewitt.
Gralnick briefly left television news in 1971 to serve as press secretary for George McGovern during his unsuccessful bid for the presidency. When he returned the following year, it was to join ABC News, where he worked with his old colleague Harry Reasoner as a field producer on the ABC Evening News. Gralnick spent the next two decades at ABC, during an era when the network’s news division grew to dominance under the leadership of its pioneering president Roone Arledge. Gralnick served twice as executive producer of World News Tonight, and as vice president and executive producer of special events, produced ABC’s coverage of conventions, elections, and breaking news such as the Challenger disaster and the fall of the Berlin Wall.
In 1993, Jeff took a call that would change his fortunes once again – along with those of yet another network news division. Tom Brokaw called Gralnick to ask if he would come over to NBC News to serve as executive producer of the Nightly News. It was just the sort of challenge that Gralnick thrived on throughout his career. NBC News was in disarray, and Nightly had fallen to third place. Gralnick responded, taking charge of the broadcast and helping transform and revitalize it. Under his leadership, Nightly News rebounded. It would eventually reach first place, where it has remained ever since.
He was known for his blunt, plainspoken style. At the end of a long day producing Nightly News, he would sometimes say to his staff as he headed for the door, “Don’t call me unless a plane flies into the World Trade Center.” It was a remark that more than one stunned colleague would remember years later when the unthinkable actually happened.
Gralnick returned to ABC News in 1996 at the urging of Roone Arledge, becoming vice president, and taking up a new challenge – the Internet. Though a veteran of television news, Gralnick embraced the Web, and was among the first to see its potential. He helped create ABCNews.com, a successful early marriage of old and new media.
Next came the world of cable news. Gralnick went to CNN to serve a two-year stint as Executive Vice President of Financial News. After that, he decided to be his own boss for a while, forming E-Splosion Consulting in 2001, with clients that included Public Television, CNBC, the University of Southern California and once again, NBC News. Soon thereafter, Gralnick extended his run as producer to many of the top anchors in the business, joining MSNBC to serve as Executive Producer of The News with Brian Williams. He remained in that role until Williams was named heir to Tom Brokaw as anchor of NBC Nightly News.
Gralnick became a special consultant to NBC News president Steve Capus, focusing on ways to grow NBC News and MSNBC internationally, from Africa to Europe to Asia and South America. He served as Steve’s liaison to msnbc.com, NBC’s joint venture with Microsoft, drawing on his expertise in the world of online news. And the thrill of getting his teeth into a big story never left Gralnick, who served as a producer to Brian Williams on Election Night, 2008.
In his early 60’s, Jeff was diagnosed with cancer. He beat it, for a time. Always open to a new challenge, he decided to climb Mt. Kilimanjaro, the tallest peak in Africa. The inspiration, he claimed, was something he found in a fortune cookie: “As soon as you feel too old to do something, do it.”
Jeffrey Charles Gralnick – he’d prefer you call him Jeff – loved to work, loved to win, and loved to teach the many who followed him how to excel at both. As he once instructed a young producer at NBC: “Always demand what is right. Never accept second best.”
Jeff is survived by his wife of 41 years, Beth Gralnick, their son Robert, daughter Kate, son-in- law Tim Surber, and a grandson, Adam.