Making a commitment to Making a Difference

Tracey Lyons writes: We introduced our "Making a Difference" series a number of years ago, but to date there is no other group of stories that generates a response from viewers like these do. Many of these stories come from viewers themselves: Someone in their community is going above and beyond the call of duty to help others....a small not-for-profit has identified a need and fills it for those less fortunate...or a young person looks around and sees someone in trouble who adults have failed to see (or chose to ignore) and takes action.

This week we're delighted to bring you snapshots during this holiday season of people around the country making a real difference in the lives of their neighbors and other community members in need....sometimes even complete strangers. Most do what they do quietly, without acknowledgement or award.

Kristen Welker profiles Voices of Destiny, a Los Angeles-based church choir which is using $42,000 in competition prize money to build a community Youth Center in a gang-infested area of the city.

Kevin Tibbles has the story of a hospital holiday toy drive launched by a dying teenager who made a promise to his mom to keep getting toys to the other sick kids at the hospital where he waged his own long battle with cancer.

Natalie Morales captures the music and song of the Holiday Express, a group of volunteers who bring meals and music to VA hospitals, soup kitchens, long-term care facilities—anywhere folks are without family and in need of a bit of cheer in this season of giving.

Chris Jansing travels to Hop Bottom, PA, where an act of kindness many years ago inspired one family to give back by making quilts for the homeless. Thirty years and hundreds of volunteers later, their mission continues.

At Walter Reed Hospital in Bethesda, MD, while doctors work to heal the wounded warriors, the women's auxiliary works to make the holidays bright for the families of those soldiers, with holiday gifts and an extraordinary—almost militaristic—dedication to their "mission." Norah O'Donnell has their story.

Mike Taibbi took us to the Post Office building on Manhattan's 34th street, where Peter Fontana has run the 'Operation Santa' program for the last 15 years. He assembles a team of 'elves' every year who dig through mountains of letters that have been addressed to Santa at the North Pole. Volunteers pick a letter, shop for the item requested and it’s forwarded to the correct recipient.

Every year Christmas Decor decorates the homes of military families across the country. It means so much to them (both the families and the Christmas Decor crews that decorate the homes!). Janet Shamlian visits some of the families—and the volunteers—to bring us their story.

Ron Mott offers a look at Toys for Tots, the iconic program that the US Marines launched in 1947, when Major Bill Hendricks and a group of Marine Reservists in Los Angeles collected and distributed 5,000 toys to needy children. The idea came from Bill's wife, Diane. Over the 62 years of the U. S. Marine Corps Reserve Toys for Tots Program, Marines have distributed more than 400 million toys to more than 188 million needy children. This charitable endeavor has made U. S. Marines the unchallenged leader in looking after less fortunate children at Christmas.

It's believed Sir Winston Churchill said, "You make a living by what you get, you make a life by what you give." We're proud to bring you "Making a Difference" stories that shine a warm light this holiday season on Americans who reach out to others. Because they can.

 

Editor's Note: To watch these and other Making a Difference stories, go to the Making a Difference home page, where you can learn more about the organizations featured, suggest story ideas, and find out about people making a difference in your community.

Discuss this post

I absolutely LOVE this part of your program, Brian. I fell in "love" with your show after I visited the NBC studios on a 2006 visit to NYC and saw YOUR SEAT, got to give a fake news report, other fun things. I started watching you regularly immediately (I Tivo your program every day)....Making a Difference is so uplifting and I cannot wait to see what you have to report each day. I think with all the negativity, bad and sad news, people hurting people, avarice, depravity we hear about every day, this program is what gives me the life I need to believe in the world being a good place. Thanks ever so much for this....I pray you never stop doing this segment....EVER! We all need it to stay sane! Thanks from my heart!

    Reply#1 - Mon Dec 20, 2010 5:11 PM EST

    This is a terrific segment. I have enjoyed them a good deal. Here's a suggestion (a bit late for the holidays this year): check out the variety of service projects/fundraisers by local musicians in Omaha's Benson neighborhood. A good one to start with is Larry Dunn's (aka Lash LaRue) Toys for Pine Ridge. For seven years he has been collecting toys and fund for the Pine Ridge Reservation. It has grown to include two other reservations as well as provide monies for heating and a scholarship. The last three years other local musicians have joined Lash to produce a CD of original music--all proceeds going to the toy drive. Larry picks up ALL administrative costs himself, so every cent goes to the fund. Other fundraisers help the local food pantry and several other organizations. More at lashlaruetoydrive.com. A good contact is B.J. Huchtemann, a University of Nebraska-Omaha communications professor and writer for The Reader (independent entertainment newspaper). She can give you lots of inside information about the whole scene.

    Keep up the good work, Brian. I look forward to your broadcast every evening.

    Dan

      Reply#2 - Mon Dec 20, 2010 6:23 PM EST

      Very Good! NBC this is a great segment. Be Blessed and continue to Make A Difference!

        Reply#3 - Mon Dec 20, 2010 7:04 PM EST

        in a world full of dreadful news, "Making a Difference" is needed more now than it ever has before. These stories keep the faith of what makes America great.

          Reply#4 - Mon Dec 20, 2010 9:48 PM EST

          "Making a Difference" makes a difference! In a world where "news" is almost always depressing and negative, this segment is uplifting and positive. Please NEVER stop doing this!

            Reply#5 - Tue Dec 21, 2010 7:06 PM EST

            Brian, "Making a Difference" does temper the negative news, so I also ask that you never stop with

            this segment.

            Merry Christmas to you, Lester, and all at NBC. Phyllis

              Reply#6 - Thu Dec 23, 2010 9:29 PM EST

              "Making A Difference" is a huge waste of the viewers' time. Not one of these stories has ever contained a single shred of actual news. Nightly News is supposed to report news stories, not pander to the viewers. Hundreds of minutes each year are devoted to these stories, all at the expense of real news. How many actual news stories go unreported so you can tell us about another ten-year-old kid who's started a charity or another person who is doing something wonderful for the troops? It's a shame that the Nightly News producers (and Brian Williams and Steve Capus) care so much more about ratings than they do about news. "Making A Difference" is journalistic malpractice.

                Reply#7 - Sat Dec 25, 2010 8:11 AM EST

                While some people seem to need to hear about the good works of others, I prefer to actually do what little I can without any fanfare. I think most Americans behave the same as I do. We need no accolades, just the knowing we have followed God's ordinances.

                  Reply#8 - Sat Dec 25, 2010 12:31 PM EST
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